Full-Funnel Programmatic Advertising
Reach your ideal buyers across thousands of premium websites and apps using real-time bidding, behavioral data, and machine learning optimisation.
Intelligent Media Buying That Works 24/7
Our programmatic solution uses demand-side platforms (DSPs) to purchase ad inventory in real time, ensuring your message appears only to users who match your ideal profile — based on behaviour, context, and intent.
We layer first-party data with advanced audience segments to deliver highly relevant creatives at every stage of the journey, from awareness to conversion, while transparently reporting on served impressions and outcomes.
- Cross-device audience targeting
- Dynamic creative personalisation
- Budget pacing and frequency capping
- Brand safety controls and viewability optimisation
82
viewable impression rate
3.4
increase in conversion rate
490
campaigns optimised last year
28
lower average CPA after 3 months
Agencies & Brands Rely on Our Expertise
We have driven measurable outcomes for e-commerce, travel, and technology companies.
E-commerce Scaling
Achieved a 9:1 ROAS for an online retailer by implementing dynamic product retargeting and audience expansion.
Travel & Hospitality
Increased direct hotel bookings by 64% using lookalike modelling and programmatic video on premium travel contexts.
SaaS Market Entry
Launched a multi-market demand generation program with CTV and display, generating 2,300 demo requests in six months.
Transparent Programmatic Packages
Pricing based on monthly media spend and management complexity. All managed services include bid strategy, creative testing, and reporting.
- Up to 3 ad accounts (DSP)
- 300k monthly impressions cap
- Standard audience targeting
- No DCO (Dynamic Creative Optimisation)
- Monthly optimisation & report
- Up to 6 ad accounts (DSP + SSP)
- 1M monthly impressions cap
- Behavioural & contextual targeting
- Dynamic creative optimisation
- Weekly performance reviews
- Unlimited accounts & impresses
- Private marketplace deals
- Custom data onboarding & identity resolution
- Full-DCO + personalisation at scale
- Dedicated data strategist & real-time dashboards
6-Step Programmatic Deployment
A disciplined workflow from strategy to continuous improvement.
Inventory & Data Audit
Audit your current asset, data sources, and available reach to set realistic goals.
Stack Setup & Pixel Deployment
Configure DSP, set up pixels/beacons, and connect with your analytics or CDP.
Audience Strategy
Build layered segments combining demographics, interest, and behavioural signals.
Creative Approach
Design multiple headline, image, and video variants for automated testing and DCO.
Bid & Budget Optimisation
Set algorithmic bidding rules that adjust in real time to meet your KPI targets.
Analysis & Scaling
Weekly analytics review, identify winning combinations, and scale budgets while maintaining efficiency.
Programmatic Creative Examples
A selection of impactful display and video creatives we've launched.
Programmatic Advertising Questions
Answers to common queries about adoption and ROI.
Let's Build Your Programmatic Strategy
Book a complimentary consultation to explore your options.
Phone
+61 3 4826 1937
targetpulse@gmail.com
Office
242 Exhibition Street, Melbourne VIC 3000